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Showing posts from September, 2020

Boost Your Law Firm’s Online Exposure with PPC and Postali

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PPC, or pay-per-click, is digital advertising where advertisers bid on advertising space and pay a fee for each click the ad generates. For example, if you perform a Google search for an attorney in your area, the first few results are almost always ads. This presents an instant way to increase your firm’s online exposure and reach interested, prospective clients, actively searching for a lawyer.  But PPC can be complicated and expensive for attorneys. Recent research shows that the average cost per click is between $1-$2 dollars, with more popular keywords costing as much as $50 per click or higher. Law firms around the country are bidding on keywords, making legal keywords some of the most expensive on the internet.  Even with that expense, PPC for law firms is very competitive. Without an effective strategy, you could be throwing money away at worst, or have a weak return on your investment at best. So how do you make PPC a worthwhile investment for your law firm? That’s where Po

Make it Easier for Clients to Form and Manage their Business with BetterLegal

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There are many ways to form and manage an LLC or Corporation, but working with a licensed attorney is always the best and safest way. For attorneys, entity formation is a great way to create and develop relationships with potential long-term clients as you help them with formation, document creation, and other entity management work. However, it can get expensive for new business owners to hire an attorney when first starting out, and it can be difficult for attorneys to compete with cheap online services, in addition to the time it takes to manage all of the paperwork. But with BetterLegal, you can keep entity formation business in-house, saving you time, earning you more, and helping you take on more clients.  Details Setting up a Partner Account with BetterLegal takes no time at all. Simply register, set the fee you want to charge, the personalized URL you want to use, and BetterLegal will take care of the rest. In just minutes, you’ll have a branded form on a customizable site r

How Law Firms are Responding to COVID-19

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With no definitive end in sight to the global health crisis, it has become increasingly difficult to track the far-reaching implications of the pandemic. To better understand the changes happening in the legal industry, MyCase recently launched a nationwide survey exploring the state of law offices, current workload, and predictions for the future. The results show that law firms are more positive about their financial outlook than in previous months, and they are adopting technology more readily than before.  Financial Outlook Sentiment around financial futures in the legal community has shifted to a more positive outlook than in prior stages of the pandemic. Though financial stability remains a top concern among legal professionals of all practice areas, 52% of survey respondents are more optimistic about the future of their firm than they were 30 days ago.  Technology Adoption When asked their opinion on increased technology adoption in law firms and courts, overwhelmingly, r