Boost Your Law Firm’s Online Exposure with PPC and Postali
PPC, or pay-per-click, is digital advertising where advertisers bid on advertising space and pay a fee for each click the ad generates. For example, if you perform a Google search for an attorney in your area, the first few results are almost always ads. This presents an instant way to increase your firm’s online exposure and reach interested, prospective clients, actively searching for a lawyer. But PPC can be complicated and expensive for attorneys. Recent research shows that the average cost per click is between $1-$2 dollars, with more popular keywords costing as much as $50 per click or higher. Law firms around the country are bidding on keywords, making legal keywords some of the most expensive on the internet. Even with that expense, PPC for law firms is very competitive. Without an effective strategy, you could be throwing money away at worst, or have a weak return on your investment at best. So how do you make PPC a worthwhile investment for your law firm? That’s...